Infant & Toddler

They are so tiny and delicate, but you would be amazed to know how advanced their senses already are. The senses of sounds and smell are almost fully developed at birth.

Toys for this age group focus on stimulating these senses. They feature toys that may have sounds and music, patterns and contrasting bright colors.

Babies are much more aware and curious of about their surroundings. Toys feature patterns, shapes, textures and sounds.

Babies love to explore the environment visually as well as through touch, smell and hearing. They are attracted to brightly colored objects—toys they can grab and put in their mouth, with different textures and sounds. 

Time for exploring and developing as babies become more adventurous. From 6 months on they are becoming more mobile. Many babies can now maintain a sitting position, so exploring through touch and doing things with their hands becomes a favorite activity. These toys encourage dropping, rolling, shaking, pushing and pulling.

Time for developing new skills as babies become even more mobile. Many babies are sitting and crawling by 9 months – and love to practice any new skills. This age group responds to toys that encourage practicing fine and gross motor skills.

There is increased interest in toys that require larger actions, imagination and cognitive processes. Most babies are increasing their coordination and developing new skills.

Toddlers are on the go and toys geared for this age group focus on motivating them to begin to communicate with words as well as to begin to engage in interactive, storytelling, and pretend play.